I believe that the ads are very different in their own way, which makes their intended audience each unique based off of how they are each shot. For instance with the Budweiser commercial its intended audience is obviously for the age group 21 and up. They are trying to strike the life of the party in these young adolescence and get them to think that beer is the way to go in order to be the life of the party. They try to target that specific age bracket because they are more prone to actually throw parties, whether that be college raves or a simple super bowl party. In the ad it implies that in order to have a great time you have to have a Budweiser beer in your hand.
The second ad is targeting parents and young children. They are trying to imply that children need to eat a healthier option of breakfast, and that life cereal is that way. To the adults and parents it shows that they can truly get their kids to enjoy something that is a healthier variety and not even realize that it is in-fact a healthy breakfast item. Meanwhile to the kids it is trying to show them that life cereal is amazing and tastes wonderful, by showing that Mickey loves the cereal and can't seem to get enough of it it implies that the other children will love it just as much and want to continuously eat it non-stop sense giving a psychological effects on all the children that see that specific commercial.
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